HOW I HELP - PUT PUZZLE PIECES TOGETHER

• Whales selling to Whales (Housewares Industry leader) 
• Maximizing profitability through category and channel mix management. (redefinition, simplification) 
• Identify growth opportunities aligned with core competencies. 
• Aligning assortment/category with manufacturing capacity. 
• Identifying white space and niche opportunities within a crowded or commodity market space.
• Restructuring a commercial team post-merger or acquisition. 
• Prioritize reduced spend for maximum benefit and market impact. 
• Development of category roadmaps. 
• Development of new market opportunities through Blue-Ocean Strategy method. 
• Experiential Merchandising to drive in-store sales. 
• Brand Development 
• Marketing Strategy
• Product Innovation strategy 
• Category and Channel Matrix development for maximum market impact.

IDEAL CLIENT

• Consumer Products Companies: Housewares, Giftware
• Retail: Marketers, Manufacturers, Wholesale, Franchise Owners, Owned Brands
• Entrepreneur looking for strategy development or their pitch deck.
• Stagnant in their sales growth or profitability.
• Client customers: Any and all retailers or consumers. 

TIER 3 CONNECTIONS

• Private Equity or Investment groups involved in consumer products M&A activity.
• Attorneys working with new entrepreneurs that may need a strategy
• Accountants working with new entrepreneurs that may need a strategy
• Agencies working with companies on their strategies that may need deeper support in commercial strategies
• New CEO’s that need an outside view of their commercial strategies.
  

WHAT I AM NOT

• Social media advertising
• SEO
• Social media lead gen
• Funnel marketing tactics
• I am the Strategist, not the tactician